Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling

  • 3h 49m
  • Gay Flashman
  • Kogan Page
  • 2020
By demonstrating how to create focused content that is tailored to a B2B audience, this book will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact.

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