Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
- 9h 43m
- Andrea Moretta Tartaglione, Giuseppe Granata, Theodosios Tsiakis (eds)
- IGI Global
- 2019
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
In this Book
-
Retail Customer Engagement: A Systematic Mapping Study
-
An Action-Based Approach to Retail Brand Engagement
-
Engagement in a Third-Party-Managed Virtual Community and Its Effect on Customer Identification
-
Service Innovation for Customer Engagement in the Italian Banking Sector: A Case Study
-
Understanding Fluency and Friction in Customer Experience Management
-
Customers' Generational Differences Regarding In-Store Shopping Experiences
-
The Influence of Retailer Choices on Consumer Behaviors and Sales Productivity
-
Effect of E-Retail Product Category on Performance
-
Assessing the Power of Social Media Influencers: A Comparison Between Tourism and Cultural Bloggers
-
Strengths of Online Travel Agencies From the Perspective of the Digital Tourist
-
Conceptualization and Measurement of Smart Shopping
-
How Smartness Enables Value Co-Creation: An Explorative Study of Italian Fashion Retail
-
The University in a Retail Context: An Illustration of Value Co-Creation Through the Social Business Model Canvas
-
Relational Proximity With Customers in the Retail Industry
-
Adolescent Influence in Family Purchase Decisions
