Pricing and Profitability Management: A Practical Guide for Business Leaders
- 5h 25m
- Christopher A. Goodin, Julie M. Meehan, Larry Montan, Jr., Michael G. Simonetto
- John Wiley & Sons (US)
An ultimate how-to manual for any executive or manager interested in price management, this book presents a holistic, comprehensive framework that shows how integrating pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.