Pricing and Profitability Management: A Practical Guide for Business Leaders

  • 5h 25m
  • Christopher A. Goodin, Julie M. Meehan, Larry Montan, Jr., Michael G. Simonetto
  • John Wiley & Sons (US)
  • 2011
An ultimate how-to manual for any executive or manager interested in price management, this book presents a holistic, comprehensive framework that shows how integrating pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.