Pricing: Managing an Essential Pillar of Profitability

  • 15m
  • LID Editorial
  • LID Publishing
  • 2015
The My Practical MBA Series provides the latest thinking as well as perennial techniques for a range of business challenges. This succinct book discusses how pricing can provide a way to increase loyalty to a brand or product, enable firms to enter new markets, sustain the life of an established product or provide a vehicle for special offers and support other sales techniques.

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