Pricing: Managing an Essential Pillar of Profitability
- LID Editorial
- LID Publishing
Pricing is a surprisingly complex, important and yet neglected area of business. At first glance it appears a straightforward, almost mundane activity: either charge cost plus an arbitrary mark-up, or else simply charge what you believe the market will bear. If in doubt, glance at what your competitors are doing, before making your decision.
In this Book
Pricing—Managing an essential pillar of profitability
Benefits of Effective Pricing