Pricing: Managing an Essential Pillar of Profitability
- 15m
- LID Editorial
- LID Publishing
- 2015
The My Practical MBA Series provides the latest thinking as well as perennial techniques for a range of business challenges. This succinct book discusses how pricing can provide a way to increase loyalty to a brand or product, enable firms to enter new markets, sustain the life of an established product or provide a vehicle for special offers and support other sales techniques.