Reframe the Marketplace: The Total Market Approach to Reaching the New Majority

  • 2h 16m
  • Jeffrey L. Bowman, Jeremy Katz
  • John Wiley & Sons (US)
  • 2015
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? This forward-looking and invaluable resource will show you how to REFRAME your business for the Total Market.