Reframe the Marketplace: The Total Market Approach to Reaching the New Majority
- 2h 16m
- Jeffrey L. Bowman, Jeremy Katz
- John Wiley & Sons (US)
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? This forward-looking and invaluable resource will show you how to REFRAME your business for the Total Market.