Reputation Management Techniques in Public Relations

  • 11h 40m
  • Ayse Erdemir
  • IGI Global
  • 2018

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships.

Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a companys public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

In this Book

  • Public Relations, Organizational Communication, and Crisis Management: Advanced Issues and Approaches
  • Emotional Labor as a Reputation Management Technique in Service Organizations
  • Sustainable Communication as a Component of Corporate Reputation
  • Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP
  • Corporate Reputation Management in Times of Crisis
  • The Power of Brand Loyalty in Creating Enterprise Value
  • Use of Brand Heroes in Strategic Reputation Management: The Case of Bacardi, Adidas, and Daimler
  • Reputation Management: Creating Identity and Building Corporate Image
  • Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management
  • The Power of Associations in Creating, Building, and Sustaining Brand Value
  • Issue Management in the Digital World
  • Corporate Reputation and Customer Loyalty in Social Media: An Analysis of Turkish Mommy Bloggers' Instagram Pages
  • Integrating Public Relations and Social Marketing: Reputation Management in Digital PR
  • Reputation Management in the Age of Big Data
  • The Use of Second Screen Practices in Reputation Management
  • Branding, Bonding, and a Brand's Reputation: The Pottermore Case
  • Putting Humanity Before Brand Reputation in the Context of Turkey
  • Public Relations, Media Relations, and Reputation Management
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