Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

  • 2h 38m
  • Andrea Zocchi, Marco Catena, Stefan Niemeier
  • John Wiley & Sons (UK)
  • 2013
Combining extensive desk and field research, interviews with leading retailers and technologists, and the real world experience of practitioners in this area, this book will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.