Salesforce Marketing Cloud for Dummies
- 4h 33m
- Chester Bullock, Mark Pollard
- John Wiley & Sons (US)
- 2018
Salesforce Marketing Cloud: Take your digital marketing on a journey!
Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.
As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool!
- Navigate and manage the Salesforce Marketing Cloud
- Define and understand your customers' journeys—and how you fit into them
- Engage your customers across devices, ensuring consistent communication
- Use predictive data to optimize engagement
Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
About the Authors
Chester Bullock and Mark Pollard are digital marketing technology experts at Trendline Interactive. Following many years on the brand side, they are now in charge of making sure clients get the most out of their marketing platforms.
In this Book
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Introduction
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Introducing the One-to-One Customer Journey
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Navigating Salesforce Marketing Cloud
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Administering Marketing Cloud
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Dashboard Tools
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Identifying and Preparing Your Data
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Establishing Your Data Model
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Content Builder
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Audience Builder and Contact Builder
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Analytics and Personalization Builder
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Journey Builder
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Email Studio
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Mobile Studio
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Social Media Studio
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Advertising Studio
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Web Studio
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Designing a Customer Journey
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Creating Your Customer Journeys
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Ten Customer Journeys for Beginners
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Ten Secrets to a Successful Implementation
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Ten Bad Habits of Digital Marketers
