Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close

  • 3h 16m
  • Stephan Schiffman
  • McGraw-Hill
  • 2013
Whether the product is accounting, legal advice, IT services, sales training, or any other service, this guide arms you with winning ways to price, position, and present business services as products that solve problems--thereby overcoming buyer resistance to committing to products that they cannot see.