Social Media Marketing All-in-One for Dummies, 4th Edition

  • 10h 9m
  • Deborah Ng, Jan Zimmerman
  • John Wiley & Sons (US)
  • 2017

The bestselling social media marketing book

Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.

  • Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
  • Offers tips for engaging your community and measuring your efforts
  • Explains how to blend social media with your other online and offline marketing efforts
  • Shows you how to leverage data to learn more about your community

Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

About the Authors

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico. She has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998.

Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

In this Book

  • Introduction
  • Making the Business Case for Social Media
  • Tallying the Bottom Line
  • Plotting Your Social Media Marketing Strategy
  • Managing Your Cybersocial Campaign
  • Discovering Helpful Tech Tools
  • Leveraging SEO for Improved Visibility
  • Optimizing Social Media for Internal and External Searches
  • Using Social Bookmarks, News, and Share Buttons
  • Making Social Media Mobile
  • Growing Your Brand with Content
  • Exploring Content-Marketing Platforms
  • Developing a Content-Marketing Strategy
  • Getting Your Content to the Masses
  • Using Twitter as a Marketing Tool
  • Using Twitter as a Networking Tool
  • Finding the Right Twitter Tools
  • Social Listening with Twitter
  • Hosting Twitter Chats
  • Using Facebook as a Marketing Tool
  • Creating and Sharing Content on Facebook
  • Advertising on Facebook
  • Streaming Live Video on Facebook
  • Promoting Yourself with LinkedIn
  • Promoting Your Business with LinkedIn
  • Starting a LinkedIn Group
  • Using LinkedIn as a Content Platform
  • Pinning down Pinterest
  • Snapchatting it up!
  • Getting Started with Instagram
  • Weighing the Business Benefits of Minor Social Sites
  • Maximizing Stratified Social Communities
  • Profiting from Mid-Size Social Media Channels
  • Integrating Social Media
  • Advertising on Social Media
  • Delving into Data
  • Analyzing Content-Sharing Metrics
  • Analyzing Twitter Metrics
  • Analyzing Facebook Metrics
  • Measuring other Social Media Networks
  • Comparing Metrics from Different Marketing Techniques
  • Making Decisions by the Numbers
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