Social Media Metrics: How to Measure and Optimize Your Marketing Investment

  • 2h 46m
  • Jim Sterne
  • John Wiley & Sons (US)
  • 2010
Filled with the numbers that matter and specific examples of how to use them, this practical book provides an A–Z guide to using data to drive your social media marketing efforts.

YOU MIGHT ALSO LIKE

AUDIOBOOK Instagram Power: Build Your Brand and Reach More Customers with Visual Influence, Second Edition
AUDIOBOOK Built-In Social: Essential Social Marketing Practices for Every Small Business
BOOK Social Media Analytics Strategy: Using Data to Optimize Business Performance