Social Media Metrics: How to Measure and Optimize Your Marketing Investment

  • 2h 46m
  • Jim Sterne
  • John Wiley & Sons (US)
  • 2010

Measure the success of your social media business strategy

Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.

About the Authors

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.

In this Book

  • Social Media Metrics—How To Measure And Optimize Your Marketing Investment
  • Foreword
  • Introduction—Getting Started—Understanding the Ground Rules
  • Getting Focused—Identifying Goals
  • Getting Attention—Reaching Your Audience
  • Getting Respect—Identifying Influence
  • Getting Emotional— Recognizing Sentiment
  • Getting Response—Triggering Action
  • Getting the Message—Hearing the Conversation
  • Getting Results—Driving Business Outcomes
  • Getting Buy-In—Convincing Your Colleagues
  • Getting Ahead—Seeing the Future
  • Resources