Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers, 3rd edition

  • 2h 51m
  • Simon Wootton, Terry Horne
  • Kogan Page
  • 2010
Including prompt sheets, objectives, action plans and summaries, this book will enable you to gain a deeper understanding of your market, forecast where your organization is heading, think critically about proposals and write an effective strategic plan.