Thank You for Disrupting: The Disruptive Business Philosophies of the World's Great Entrepreneurs
- 3h 27m
- Jean-Marie Dru
- John Wiley & Sons (US)
- 2019
The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business
Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements.
Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.
The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
About the Author
JEAN-MARIE DRU is Chairman of TBWA, a leading advertising network with over 11,000 employees across 275 offices in 95 countries. TBWA has been named in 2019 one of the World's Most Innovative Companies by Fast Company and in 2018 Global Agency of the Year by Adweek. Jean-Marie Dru is the author of six books including Disruption, Beyond Disruption, and The Ways to New, and the inventor of TBWA's landmark 1992 DISRUPTION® method to help companies develop business-changing ideas. Jean-Marie Dru is also President of UNICEF France and President of the French Academy of Medicine Foundation.
In this Book
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Introduction—Thank You for Disrupting
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Steve Jobs—On User Experience, Design and Timelessness
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Jeff Bezos—On Experimentation and Platforms
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Herb Kelleher—On Human Resources and Operational Quality
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Bernard Arnault—On the Management of Creativity and Brand Building
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Zhang Ruimin—On Decentralization and Customer-Centricity
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Jack Ma—On Chinese Business Models and Disruptive Management
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Jim Collins—On the Search for Excellence and the Management of Alternatives
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Clayton Christensen—On Disruptive Innovation
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Jedidiah Yueh—On the Behaviors of Companies of the New Economy
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Sergey Brin and Larry Page—On Recruitment Policies and Core Values
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Patty Mccord—On Employee Empowerment and Talent Management
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The Disruption Company—On Corporate Culture Components and Disruption
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Marc Pritchard—On Transparency, Accountability, and Creativity
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Brian Chesky—On Brand Building and Disruptive Data
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Lee Clow—On the Power of Great Advertising
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Oprah Winfrey—On Building a One-Person Brand
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Arianna Huffington—On Digital Journalism and Women's Empowerment
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Paul Polman—On Complete Csr and Corporate Activism
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Emmanuel Faber—On Social Purpose and the Bottom of the Pyramid
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Marc Benioff and Suzanne Dibianca—On Scaling up Philanthropy
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Conclusion—Disruption Ahead
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Notes
