The Art & Craft of PR
- 1h 34m
- Sandra Stahl
- LID Publishing
- 2018
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
In this Book
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Prologue
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PR Has No Boundaries
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The PR Fundamentals
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Think Attraction, not Promotion
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Creativity
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Don't Just Listen; Really Hear and Include
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Words are Our Currency
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Inspire to Change Behaviour
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Why Not? Embrace change
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Never Forget, It's Business
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Perfection is Overrated
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What's Next for PR?
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Messages from the masters
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Resources
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Epilogue—A Final Word
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Notes and Further Reading
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