The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

  • 4h 59m
  • John Gerzema, Michael D’Antonio
  • John Wiley & Sons (US)
  • 2013

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

About the Authors

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on "best of" lists at FAST COMPANY, Inc., and THE WEEK Magazine. His research, writing and interviews have appeared in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, CNBC, NPR, Forbes and many others. As a Fellow with the Athena Center for Leadership Studies at Barnard College, he is an expert on emergent leadership strategies and executive chairman of WPP Group's BAV Consulting. John oversees the world's largest database of brands and consumer behavior. John's TED talk 'The Post-Crisis Consumer' has been viewed by over a quarter of a million people.

Michael D’Antonio is the author of more than a dozen books on topics ranging from business to science and sports. Hershey, his biography of the chocolate king, was named one of BusinessWeek’s best books of the year, and his book The State Boys Rebellion received similar honors from both the Chicago Tribune and the Christian Science Monitor. While at Newsday, D’Antonio won the prestigious Alicia Patterson fellowship for journalists and was a member of a team of reporters who won the Pulitzer Prize. His original story for the film Crown Heights earned him the 2004 Humanitas Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and many other publications. D’Antonio’s most recent book, A Full Cup, on Sir Thomas Lipton’s extraordinary life and his quest for the America’s Cup, has been favorably reviewed by the Wall Street Journal and NPR.

In this Book

  • The Athena Doctrine—How Women (And the Men Who Think Like Them) Will Rule the Future
  • The Athena Doctrine
  • Great Britain
  • Iceland
  • Israel
  • Japan
  • Colombia and Peru
  • Kenya
  • India
  • China
  • Sweden, Germany, and Belgium
  • Bhutan
  • The Age of Athena
  • More Information
  • Notes