The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

  • 3h 58m
  • Jeffrey L. Cohen, Kipp Bodnar
  • John Wiley & Sons (US)
  • 2012
Offering practical advice for incorporating mobile strategies into the marketing mix, this definitive guide explains social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue.