The Brain Sell: When Science Meets Shopping: How The New Mind Sciences And The Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions And Stimulating Us To Shop
- 5h 9m
- David Lewis
- Nicholas Brealey Publishing
Presenting a revelatory inside story, this informed, illuminating, stimulating book goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.