The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools
- 4h 25m
- Jacob Morgan
- McGraw-Hill
- 2012
While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don’t will fail.
Still, the question remains: How do you get the most out of these world-changing tools and how do you develop strategies to succeed?
Jacob Morgan, the cofounder of Chess Media Group, says that you have to start where it all begins--with your employees--and in The Collaborative Organization, he shows how to do it.
In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.
The Collaborative Organization takes you from the starting gate to the finish line of creating and executing a profit-driving, growth-focused strategy that leverages the power of social and collaborative technologies and strategies in your company. Learn all there is to know about:
- Using collaborative technology to transform your business
- Avoiding risks that come with making social technology part of your organizational DNA
- Choosing the right software and technologies for your specific needs
- Getting every employee on board
- Assessing your organization's collaborative readiness
- Building teams to lead collaboration
- Motivating employees to make social technologies part of their everyday routine
- Measuring and sustaining the success of your strategy
Dozens of case studies and contributions from companies from around the world, such as the Children's Hospital, the U.S. Department of State, UPS, Vanguard, and Pabst Brewing Co., clearly illustrate what works, what doesn't, and why.
Whether your company has 100 employees or 100,000, The Collaborative Organization gives you what you need to get everyone on board to foster lasting success and growth in today's uncertain but exciting business landscape.
About the Author
Jacob Morgan is the principal and cofounder of Chess Media Group, a management consultancy and strategic advisory firm that helps organizations understand how to use social and collaborative tools to solve business problems. Morgan has worked with organizations such as the U.S. Department of State, Siemens, Sprint, and Adobe. Morgan also co-authored Twittfaced and runs the award-winning blog SocialBusinessAdviser.com.
In this Book
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A Tale of Two Changes
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The First Step to Recovery Is Admitting You Have a Problem
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Walk a Mile in Their Shoes
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Risky Business
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Control the Center (What Is It and What Pieces Do You Need?)
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An Overview of the Technology Landscape
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The Adaptive Emergent Collaboration Framework
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Resistance Is Futile
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Let’s Roll
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Adoption (Not Babies)
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Governance
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Measures of Success
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Sustaining
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Putting It All Together
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What’s Next?
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Bonus Chapter with Andrew McAfee
