The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income

  • 4h 29m
  • Martyn Drake
  • Kogan Page
  • 2020
With interviews from leaders of many of the most successful charities, this book provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them.

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