The End of Marketing: Humanizing Your Brand in the Age of Social Media, Second Edition

  • 4h 34m
  • Carlos Gil
  • Kogan Page
  • 2021

The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

In this Book

  • Marketing is Dead
  • Stranded in a Digital Ocean
  • How to be Savage AF—Like Randy
  • Don't be Mad at Facebook; You Just Suck at Marketing
  • Swipe Right: Sales and Marketing is No Different from Finding Your Match on Tinder
  • Growth Hacking Your Way to Greatness
  • The Celebrity Effect: Key Lessons Marketers Need to Learn from A-List Celebrities
  • Transforming Your Advocates into the Faces of Your Brand
  • Bringing it All Together
  • The Power of Personality and Persuasion
  • Judgment Day: The Battle of AI Versus Humans
  • As Social Media Evolves, Marketers Must Evolve or Die
  • Marketing in a Post-Pandemic Society
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