The Essential Persona Lifecycle: Your Guide to Building and Using Personas

  • 5h 48m
  • John Pruitt, Tamara Adlin
  • Elsevier Science and Technology Books, Inc.
  • 2010
Covering all areas including planning, creating, launching, evaluating, and determining ROI, this invaluable guide provides a practical and immediately applicable how-to reference for building and using personas in your product development process.