The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

  • 3h 17m
  • Lisa Nirell
  • Palgrave Macmillan Ltd
  • 2014
Providing marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing, this book shows managers the more contextual, intuitive and innovative dimensions of marketing.