The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

  • 2h 54m
  • Mike Smith
  • McGraw-Hill
  • 2017
Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, this book reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams.