The Prisoner and the Penguin: And 75 other Modern Marketing Stories

  • 2h
  • Giles Lury
  • LID Publishing Ltd
  • 2013
The power of a good story has long been recognized; but stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This enjoyable storybook brings to life some of the key principles of marketing in an easy-to-read, accessible form.