The Reciprocity Advantage: A New Way to Partner for Innovation and Growth

  • 3h 10m
  • Bob Johansen, Karl Ronn
  • Berrett-Koehler Publishers
  • 2014
Sharing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED, this provocative and pragmatic book shows how to define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.