The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

  • 2h 12m
  • Adam Berke, Gregory Fulton, Lauren Vaccarello
  • John Wiley & Sons (US)
  • 2014
Explaining how to stay in front of potential customers and convince them to come back and close the deal, this book is a complete guide for digital marketers about how to reach the 95-98 percent of people who leave a brand's website without converting.