The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
- 3h 16m
- Craig Dempster, John Lee
- John Wiley & Sons (US)
Showing readers how to take advantage of the massive growth and proliferation of social and other digital media, this book helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.