The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

  • 3h 16m
  • Craig Dempster, John Lee
  • John Wiley & Sons (US)
  • 2015
Showing readers how to take advantage of the massive growth and proliferation of social and other digital media, this book helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.