The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

  • 4h 35m
  • Christer Holloman
  • John Wiley & Sons (UK)
  • 2013

It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies?

Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.

This book offers:

  • The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.
  • Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.
  • Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

About the Author

Christer Holloman is currently the Head of Digital Product Development at The Times and The Sunday Times, resident blogger at Sky News Tech Talk, author of The Social Media MBA published by Wiley and Chairman of First Tuesday, UK's largest network for high growth technology SME's and their investors.

The Evening Standard, Europe's largest regional newspaper, named Holloman one of London's Most Influential Individual Within New Media.

In this Book

  • Nationwide – Creating Senior Leadership Buy-In
  • Honda – Creating a Centre of Excellence
  • Cisco – Social Media Center of Excellence
  • Nokia – Delivering Social Media Strategy
  • LivingSocial – Getting Social in B2B
  • Macmillan – Social Beyond Marketing
  • F5 – Social Across Departments
  • Israel Foreign Office – Social in Hostile Environments
  • Confused.com – From Content to Profit
  • Xerox – Help Clients go Social
  • ADP – B2B Selling
  • Dell – Building Advocacy
  • Play.com – Monetize Big Data
  • Hobart – B2B Community Building
  • Allianz – B2C Selling
  • giffgaff – Customer Support by Customers
  • Go-Ahead –Customer Service
  • NHL Minnesota – Wild The True Value of a Fan
  • Barclaycard US – Customer Collaboration
  • Sony Mobile – Managing Quality Control
  • Getty I mages – Socialize your Products
  • PricewaterhouseCoopers – Crowdsourcing
  • Electrolux – Internal Crowdsourcing
  • HCL – Social for HR
  • Rentokil – Crisis Management
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