The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
- 4h 35m
- Christer Holloman
- John Wiley & Sons (UK)
Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at ADP, Allianz, Cisco, Dell, Electrolux, Honda, Nokia, Sony Mobile, Xerox, and more.