The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

  • 3h 43m
  • Anthony J. Bradley, Mark P. McDonald
  • Harvard Business Press
  • 2011
Revealing what managers must do to make collaboration a source of enduring competitive advantage, this insightful, timely book highlights the benefits and challenges of using social technology to tap the power of people.