The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

  • 3h 27m
  • Cheryl Geoffrion, Conrad Smith, Erik Peterson, Tim Riesterer
  • McGraw-Hill
  • 2015
Equipping you with practical, hands-on concepts for engaging prospects and customers, this book provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.