Trendology: Building an Advantage through Data-Driven Real-Time Marketing
- 3h 46m
- Chris Kerns
- Palgrave Macmillan Ltd
Using a data-driven approach to analyze how brands are using social media to best capitalize on trends, this book shows that real-time marketing is here to stay, and gives brands the tools and guidance to build out a smart, data-driven approach to the newest marketing trend.