Trendology: Building an Advantage through Data-Driven Real-Time Marketing

  • 3h 46m
  • Chris Kerns
  • Palgrave Macmillan Ltd
  • 2014
Using a data-driven approach to analyze how brands are using social media to best capitalize on trends, this book shows that real-time marketing is here to stay, and gives brands the tools and guidance to build out a smart, data-driven approach to the newest marketing trend.