Unlocking Small Business Ideas: An Australian Guide
- 3h 20m
- John W. English
- Taylor and Francis
- 2023
An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:
- Look for new small business ideas.
- Evaluate ideas for their commercial potential.
- Unlock the strategies that turn an idea into a business.
English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.
This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.
About the Author
John W. English brings together a lifetime of business insight as an academic, entrepreneur, and author. As Associate Professor in Entrepreneurship and Deputy Director in the Australian Innovation Research Centre at the University of Tasmania, he introduced undergraduate and postgraduate programmes in entrepreneurship and commercialisation. As a consultant to government agencies in Australia, New Zealand, and the United States, he conducted start-up workshops on how to assess new ideas for their commercial potential. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia, now in its 11th edition.
In this Book
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Introduction
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Turning Ideas into Opportunities
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Start-Up Essentials
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Getting Help
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Reality Check: What are the Risks?
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Marketing Strategy
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Traditional Marketing
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Digital Marketing
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Reality Check: Can the Target Market Be Captured?
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Service Operations
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Online Operations
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Retail Operations
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Manufacturing Operations
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Reality Check: What are the Operating Constraints?
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Money Management
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Financing and Taxation
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Reality Check: Do the Financial Projections Make Sense?