Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
- 6h 8m
- Jean Paul Isson
- John Wiley & Sons (US)
Written by global experts in the analytics space, this accessible, non-technical book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions.