Untapped: Creating Value in Underserved Markets
- 4h 11m
- Jessica Landis, John Weiser, Michele Kahane, Steve Rochlin
- Berrett-Koehler Publishers
Based on rigorous research spanning seven years and 50 cases, this book's blend of proven strategies, practical tools, case studies, and cogent insight shows managers how to maximize profits while helping community residents increase income and assets.