Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization

  • 1h 36m
  • Abie Reifer, David Loshin
  • Elsevier Science and Technology Books, Inc.
  • 2013
Providing a firm grounding in laying out a strategy for customer centricity, this book offers an overview of what customer centricity is and why it can add value, and how to properly plan to consider the need, set expectations, align the right people in the organization, and map out a strategy.