Web Marketing for Dummies, 3rd Edition

  • 6h 36m
  • Jan Zimmerman
  • John Wiley & Sons (US)
  • 2012

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

  • Reflects current marketing trends
  • Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
  • Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
  • Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
  • Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

About the Author

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.

In this Book

  • Introduction
  • Taking Your Marketing to the Web
  • Planning for Web Marketing
  • Producing a Successful Business Website
  • Creating a Profitable Online Store
  • Marketing with Features on Your Own Website
  • Improving Results with Analytics
  • Mastering the Secrets of Search Engines
  • Marketing with Online Building Blocks
  • The Art of E-Mail Marketing
  • Figuring Out Mobile Marketing
  • Marketing with Pay per Click Ads
  • Marketing with Paid Online Advertising
  • Reaching Customers Using Social Media
  • Capturing Customers with Content Sharing
  • Facing the Future with Facebook
  • Feathering Your Business Nest with Twitter
  • Linking up with LinkedIn
  • Reaching Customers with other Social Media Services
  • Using Social Media Tools
  • Ten Free Ways to Market Your Website
  • Ten Tips for Tired Sites
  • Getting Going with Online Marketing
  • Building Websites for Marketing Success
  • Maximizing Your Online Success
  • Spending Online Marketing Dollars
  • Making the Most of Social Media Channels