When Innovation Moves at Digital Speed: Strategies and Tactics to Provoke, Sustain, and Defend Innovation in TodayÆs Unsettled Markets
- 3h 34m
- MIT Sloan Management Review
- The MIT Press
- 2018
Practical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital markets
All organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few organizations have clearly defined the scale, speed, and scope of their engagement with the digital world. These essays, from the pages of the preeminent journal MIT Sloan Management Review, offer practical advice from experts on how to create, facilitate, and manage innovation in and for today's digital markets.
The essays emphasize the power of intersections, where different mindsets and skills collide. These connections can be external—LEGO, for example, has engaged more than 100,000 adult fans in user communities—or internal, as when “brokers,” “connectors,” and “energizers” act within organizations. Contributors stress the value of action over analysis, citing examples that affirm the power of trial-and-error experimentation. They demonstrate that innovation success requires thinking beyond technology. Innovation is not created by white-coated scientists in a lab; it is not the job of the few but of the many. And finally, the contributors warn that the greatest enemy lies within; innovators often encounter fierce internal resistance. They consider innovations in the innovation process itself, describing the promise and pitfalls of “design thinking” and offering advice on how to manage the tension between new and existing business models.
Innovation is not a magical act practiced by a select few with rare gifts. Innovation is a discipline that can be measured, managed, and improved. When Innovation Moves at Digital Speed provides practical guidance for innovation success.
About the Author
Andrei Villarroel, PhD, is expert author and researcher in the field of crowdsourcing, who lectures on this subject to Executive Education and MBA audiences.
In 2011, he was keynote speaker on innovation at the European Foundation for Management Development (EFMD) 'Deans and Directors Meeting' --gathering 315 leaders of business schools worldwide--, where he addressed the importance of crowdsourcing for the future of organization. He wrote his doctoral dissertation about crowdsourcing as a business model (2008), has chaired and organized symposia on this subject at the Academy of Management (2007, 2009, 2011), and has been involved in crowdsourcing research with industry players in Europe, USA, and Australia.
He's been on the faculty of The Lisbon MBA, Católica-Lisbon School of Business and Economics, visiting faculty at the University of Pennsylvania Organizational Dynamics, and International Faculty Fellow at MIT Sloan School of Management.
Contact: av@crowdlabs.net
In this Book
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How to Catalyze Innovation in your Organization
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Harnessing the Secret Structure of Innovation
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Developing Innovative Solutions Through Internal Crowdsourcing
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Collaborating with Customer Communities: Lessons From the Lego Group
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Finding a Lower-Risk Path to High-Impact Innovations
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The Flare and Focus of Successful Futurists
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Why Design Thinking in Business Needs a Rethink
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Developing New Products in Emerging Markets
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The Hard Truth about Business Model Innovation
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Managing Tensions between New and Existing Business Models
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Why Great New Products Fail
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Creating Better Innovation Measurement Practices
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When Innovation Meets the Language of the Corner Office
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Why Learning is Central to Sustained Innovation
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Learning the Art of Business Improvisation
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