Analyzing Audiences & User Behavior

Google Analytics Web    |    Intermediate
  • 11 Videos | 50m
  • Earns a Badge
Likes 21 Likes 21
In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.

WHAT YOU WILL LEARN

  • interpret the Google Home View analytics
    browse real-time Google Home View analytics
    use Analytics Intelligence Insights
    use the Audience Analytics Overview
    use Geo metrics
    analyze location data with Google Analytics
  • understand Audience Behavior analytics with Google Analytics
    understand Audience Behavior analytics with Google Analytics
    understand user behavior with Google Analytics
    use the Behavior Flow with Google Analytics
    analyze page use with Google Analytics

IN THIS COURSE

  • Playable
    1. 
    Interpreting the Home View analytics
    4m 2s
    UP NEXT
  • Playable
    2. 
    Browsing real-time analytics
    5m 59s
  • Locked
    3. 
    Using Analytics Intelligence Insights
    3m 43s
  • Locked
    4. 
    Using the Audience Analytics Overview
    5m 37s
  • Locked
    5. 
    Using Geo metrics
    4m 25s
  • Locked
    6. 
    Analyzing location data
    5m 19s
  • Locked
    7. 
    Understanding Audience Behavior analytics
    4m 20s
  • Locked
    8. 
    Understanding your user traffic
    4m 40s
  • Locked
    9. 
    Understanding user behavior
    3m 9s
  • Locked
    10. 
    Using the Behavior Flow
    4m 46s
  • Locked
    11. 
    Analyzing page use
    3m 59s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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