Design Thinking: Starting Your Journey

In today's rapidly evolving digital landscape, embracing customer-centric innovation is essential for organizations aiming to thrive. In this course, you'll learn about the core principles and processes of design thinking, and understand how it diverges from traditional problem-solving methods. You'll also learn about different techniques for developing empathy, gathering and analyzing customer data, and creating and using user personas and customer journey maps to guide the design process. You'll explore how to define clear problem statements that focus on customer needs, and ways to prioritize problems based on their impact on customer experience and alignment with business goals. You'll also explore the importance of using ideation techniques to generate innovative ideas and collaborating with customers and cross-functional teams to foster diverse perspectives. Finally, you'll discover the value of creating low-fidelity prototypes to quickly test and refine ideas and the best practices for conducting user tests and incorporating feedback.