Expert Insights on Design Thinking

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  • 30 videos | 1h 36m 54s
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Learn how to implement design thinking to solve problems, overcome challenges, and improve your level of innovation while improving user experience and overall results.

WHAT YOU WILL LEARN

  • Acquire insights on the five stages of design thinking.
    Acquire insights on what encoding failure is and why it limits our ability to recognize opportunities for improvement and innovation.
    Acquire insights on using design thinking to overcome challenges.
    Acquire insights on the problem of fixation in the ideation stage of design thinking.
    Acquire insights on how to select the best idea to implement.
    Acquire insights on the show-me technique to ensure that the users’ actions match what they’re saying.
    Acquire insights on understanding that everyone who makes a choice is a designer.
    Acquire insights on understanding the core principles of design.
    Acquire insights on understanding that design can be learned and taught.
    Acquire insights on the importance of understanding your customers to be able to make great and effective designs.
    Acquire insights on the importance of creativity and critical thinking to create strategic advantage in making great designs.
    Acquire insights on to uncover the strategic advantages design plays in innovation.
    Acquire insights on recognizing design myths for what they are and adjusting your marketing design strategy to compete and win in today’s marketplace.
    Acquire insights on to understand the reasons you should consider becoming a design-driven organization.
    Acquire insights on how aligning product strategy and design requires both spreadsheets and sketches.
  • Acquire insights on how consumer trust is critical to success. today’s leading brands cultivate that trust by unifying design and technology as the means to consistently exceed consumers’ expectations.
    Acquire insights on how great design needs to make people feel good about themselves, want to share their experiences, and allow them to personalize their products.
    Acquire insights on how to enhance the user’s experience with your product, start with design in mind.
    Acquire insights on how good design creates value by building trust and creating connections with consumers to the point where they come back to you time and time again.
    Acquire insights on how narratives are the path to creating the emotional connections that boost profit and impact.
    Acquire insights on discovering how flexibility can be built into your design process.
    Acquire insights on thefour key elements of an effective dynamic work design.
    Acquire insights on understanding that use the design thinking approach effectively, you need to develop design-thinking skills and good habits.
    Acquire insights on how to make the most of the opportunities that design offers.
    Acquire insights on the main errors that organizations make when building software products.
    Acquire insights on the biggest mistakes commonly made when designing software products.
    Acquire insights on how design creates value for businesses.
    Acquire insights on the key considerations when building internal design capabilities.
    Acquire insights on the importance and value of initial input on design.
    Acquire insights on what's involved during the main stages of the design process.

IN THIS COURSE

  • Locked
    1.  Five Stages of Design Thinking
    4m 33s
    Design thinking is a human-centered, creative approach to problem solving. This five-stage process centers on the user experience while allowing for rapid iteration. FREE ACCESS
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    2.  Encoding Failure: An Obstacle to Design Thinking
    3m 49s
    Implementing design thinking is easier said than done. Find out what encoding failure is and why it limits our ability to recognize opportunities for improvement and innovation. FREE ACCESS
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    3.  Overcome Challenges with Design Thinking
    2m 43s
    Design thinking creates challenges that need to be overcome, and Charles Darwin's experiences provide two solid techniques that prove useful today. FREE ACCESS
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    4.  Design Thinking and the Problem of Fixation
    3m 6s
    In the ideation stage of design thinking, it's easy to get trapped into a single idea—a problem known as fixation. Mike Roberto presents techniques to overcome this problem. FREE ACCESS
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    5.  Selecting the Best Idea
    1m 51s
    Selecting the best idea seems like the right thing to do, but it can cause problems down the road. Find out how to choose the right ideas to take forward. FREE ACCESS
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    6.  Users Workarounds Reveal True Behaviors
    5m 59s
    People often say one thing and do another, so design thinkers engage users in the show-me technique to ensure users' actions match what they're saying. FREE ACCESS
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    7.  Everyone Is a Designer
    1m 51s
    If your decisions affect other people, you’re a designer. Design is all about intentionality, and it affects all of us. FREE ACCESS
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    8.  Principles of Design
    2m 20s
    Today’s organizations are putting the power of design not only behind their products and services, but also toward business models, service experiences, and market ecosystems. FREE ACCESS
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    9.  Design is Teachable
    2m 25s
    Design is teachable and learnable, and with an open mindset, it delivers valuable innovative solutions. FREE ACCESS
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    10.  Great Design Starts with Customers
    3m 11s
    Forget what you think you know. Great design begins by getting up close and personal to find out what others value and what brings them both joy and pain. FREE ACCESS
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    11.  Design's Greatest Superpower
    1m 57s
    Designers recognize that pursuing the unknown through creativity and critical thinking processes creates strategic advantage. FREE ACCESS
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    12.  What Is Design?
    2m 22s
    Which hat should you wear? Strategist or designer? How about both? Deepa Prahalad uncovers the strategic advantages design plays in innovation. FREE ACCESS
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    13.  Challenges in Creating Great Design
    2m 6s
    Recognize design myths for what they are. Myths! Adjust your marketing design strategy to compete and win in today’s marketplace. FREE ACCESS
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    14.  Design Profits
    2m 34s
    Profits and customer impact is at the heart of every organization. Uncover the reasons you should consider becoming a design-driven organization. FREE ACCESS
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    15.  Aligning Strategy and Design
    2m 29s
    Aligning product strategy and design requires both spreadsheets and sketches. FREE ACCESS
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    16.  Trust Matters
    2m 28s
    Consumer trust is critical to success. Today’s leading brands cultivate that trust by unifying design and technology as the means to consistently exceed consumers’ expectations. FREE ACCESS
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    17.  Essential Elements of Great Design
    2m 21s
    Great design needs to make people feel good about themselves, want to share their experiences, and allow them to personalize their products. FREE ACCESS
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    18.  Design Can Boost User Experience
    2m 21s
    To enhance the user’s experience with your product, start with design in mind. It’s easier and more valuable than you might think. FREE ACCESS
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    19.  Design Connection Creates Value
    2m 38s
    Good design creates value by building trust and creating connections with consumers to the point where they come back to you time and time again. FREE ACCESS
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    20.  Use Narratives to Forge Emotional Connections
    2m 53s
    Audiences need to understand what new products are all about. Narratives are the path to creating the emotional connections that boost profit and impact. FREE ACCESS
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    21.  Dynamic Work Design
    3m 27s
    Organizations spend a lot of time designing themselves and creating detailed process and organizational charts. But then they can’t respond effectively when the unexpected happens. Discover how flexibility can be built into your design process. FREE ACCESS
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    22.  Four Elements of Dynamic Work Design
    4m 21s
    An effective dynamic work design has four key elements that help to ensure success. Find out what these are and how you can implement them. FREE ACCESS
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    23.  What is Design Thinking?
    6m 57s
    Although many people talk about design thinking, few people know how to use it effectively. To get the most from design thinking, you need to develop design-thinking skills and good habits. FREE ACCESS
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    24.  How to Harness the Power of Design
    4m 26s
    Design can be extremely powerful in creating value for a software organization, but many companies don't make the most of the opportunity. Find out how to make the most of the opportunities that design offers. FREE ACCESS
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    25.  Biggest Mistakes When Building Software Products
    2m 56s
    There are three common mistakes and misconceptions when organizations are building software products. Discover the main errors that organizations make when building software products. FREE ACCESS
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    26.  Mistakes When Designing Software Products
    3m 1s
    If customers use a screen to engage with your software product in any way, then you have software design needs - and, in fact, both interaction design and visual design is already happening. Discover the biggest mistakes commonly made when designing software products. FREE ACCESS
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    27.  How Design Creates Value for Businesses
    3m 33s
    It’s important for business leaders both to understand how design creates value for businesses, and also to help others gain an understanding of that. Find out how design impacts businesses. FREE ACCESS
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    28.  Building Internal Design Capabilities
    4m 5s
    Design should be a core competency, which means you should hire an internal team - even though working with a design partner can be helpful in certain circumstances. Discover the key considerations when building internal design capabilities. FREE ACCESS
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    29.  The Importance of Giving Input on Design
    4m 1s
    It's more useful for designers to get initial direction —direction before they design something —from business leaders. Find out about the importance and value of initial input on design. FREE ACCESS
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    30.  The Fundamentals of the Design Process
    4m 13s
    Essentially, design is a process of going wide and then narrowing, often more than once, to reach an optimal solution. Find out what's involved during the main stages of the design process. FREE ACCESS

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