GDPR Compliance for Marketing

  • 6 topics | 40m 1s
  • Up to 30 languages
  • Transcripts
When conducting marketing activities, organizations must follow GDPR’s standards for collecting and using the personal information of customers and prospects. This course addresses compliance with the EU General Data Protection Regulation (GDPR) in the areas of: generating leads and collecting contact information; profiling and data enrichment; sending direct marketing messages; selling or sharing data; and ensuring the protection of individual rights. These course materials and content are for informational purposes only and do not constitute legal advice. Nothing herein, or in the course materials, shall be construed as professional advice as to any particular situation or constitute a legal opinion with respect to compliance with any federal, state, or local laws. Transmission of the information is not intended to create, and receipt does not constitute, an attorney-client relationship and is not intended to constitute legal advice or to substitute for obtaining legal advice from an attorney licensed in your state. Readers should not act upon this information without seeking professional counsel. The information contained herein is provided only as general information that may or may not reflect the most current legal developments.


  • Recognize requirements for GDPR compliance when generating leads and collecting contact details
  • recognize key considerations when using profiling and enrichment services
  • Identify key considerations for sending GDPR-compliant marketing messages
  • Recognize practices to ensure online advertising activites comply with GDPR
  • Recognize best practices for GDPR-compliant data sharing
  • Recognize individual rights under the GDPR


  • Generating Leads and Collecting Contact Details
  • Profiling and Data Enrichment
  • Sending Direct Marketing Messages
  • Online Advertising
  • Selling or Sharing Data
  • Individual Rights