Killer Marketing with Big Data

  • 6 Videos | 25m 53s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.

WHAT YOU WILL LEARN

  • There is no objective for the Course Overview
    identify the characteristics of big data that are valuable for strategic marketing
    recognize the benefits and value of using big data for marketing strategy and activities
  • identify the key challenges of using big data effectively
    distinguish between big data storage and handling best practices
    identify effective methods and tools for analyzing big data for marketing activities

IN THIS COURSE

  • Playable
    1. 
    Killer Marketing with Big Data
    41s
    UP NEXT
  • Playable
    2. 
    Exploring the Four Vs of Big Data
    3m 27s
  • Locked
    3. 
    Benefiting from Big Data
    3m 38s
  • Locked
    4. 
    Understanding Big Data Challenges
    3m 46s
  • Locked
    5. 
    Managing Big Data
    3m 25s
  • Locked
    6. 
    Analyzing Big Data
    3m 28s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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