Leveraging Social Media for Persuasive Communication

  • 7 Videos | 22m 24s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You’ll explore how companies use social media today as a key component of a persuasive communication strategy. You’ll also learn how to analyze your organization’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.

WHAT YOU WILL LEARN

  • identify factors that make social media desirable as an outlet for persuasive communications
    recognize the importance of conducting an audit of your organization's social media channels before launching any new campaigns
    identify your organization's current social media strategy as a baseline for understanding how to move it to a more effective level
  • identify tips and strategies to ensure your organization's online identity presents it in a positive manner
    recognize social media tools that can be used in place of or to augment traditional marketing research strategies
    identify some of the challenges and risks associated with using social media platforms as part of your organization's persuasive communication strategy

IN THIS COURSE

  • Playable
    1. 
    Leveraging Social Media for Persuasive Communication
    40s
    UP NEXT
  • Playable
    2. 
    The Social Media Landscape
    3m 55s
  • Locked
    3. 
    Auditing Your Organization's Social Media Landscape
    3m 2s
  • Locked
    4. 
    Assessing Your Organization's Social Media Strategy
    3m 46s
  • Locked
    5. 
    Establishing Your Organization's Online Identity
    3m 47s
  • Locked
    6. 
    Using Social Media as a Marketing Research Tool
    3m 27s
  • Locked
    7. 
    Challenges and Risks
    3m 46s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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