Managing Your Corporate Reputation Online

Intermediate
  • 7 Videos | 18m 22s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Likes 151 Likes 151
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.

WHAT YOU WILL LEARN

  • Trends of the Digital Revolution
    recognize how to intensify your connection with consumers
    recognize the scope and potential of online PR
  • recognize how to generate traffic for your organization's blog
    recall uses of social communities in an online PR strategy
    respond appropriately to a media crisis

IN THIS COURSE

  • Playable
    1. 
    Managing Your Corporate Reputation Online
    39s
    UP NEXT
  • Playable
    2. 
    Trends of the Digital Revolution
    3m 9s
  • Locked
    3. 
    Intensifying Customer Connection
    2m 49s
    FREE ACCESS
  • Locked
    4. 
    Reaching Out and Promoting through Online PR
    3m
    FREE ACCESS
  • Locked
    5. 
    Generating Blog Traffic
    2m 26s
    FREE ACCESS
  • Locked
    6. 
    Benefiting from Social Communities and Forums
    3m 9s
    FREE ACCESS
  • Locked
    7. 
    Handling Media Crises
    3m 8s
    FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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