Managing Your Corporate Reputation Online

Intermediate, everyone
  • 7 videos | 18m 22s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Likes 282 Likes 282
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.

WHAT YOU WILL LEARN

  • Trends of the Digital Revolution
    recognize how to intensify your connection with consumers
    recognize the scope and potential of online PR
  • recognize how to generate traffic for your organization's blog
    recall uses of social communities in an online PR strategy
    respond appropriately to a media crisis

IN THIS COURSE

  • 39s
  • 3m 9s
    During this video, you will learn about the Trends of the Digital Revolution. FREE ACCESS
  • Locked
    3.  Intensifying Customer Connection
    2m 49s
    In this video, find out how to intensify your connection with consumers. FREE ACCESS
  • Locked
    4.  Reaching Out and Promoting through Online PR
    3m
    Learn how to recognize the potential and scope of online PR. FREE ACCESS
  • Locked
    5.  Generating Blog Traffic
    2m 26s
    In this video, you will learn how to generate traffic for your organization's blog. FREE ACCESS
  • Locked
    6.  Benefiting from Social Communities and Forums
    3m 9s
    During this video, you will discover how to recall uses of social communities in an online PR strategy. FREE ACCESS
  • Locked
    7.  Handling Media Crises
    3m 8s
    Discover how to respond appropriately to a media crisis. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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