Managing Your Corporate Reputation Online
7 Videos | 27m 22s - Includes Assessment
- Earns a Badge
- CPE
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate – and complain about – a company’s products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you’ll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You’ll also learn how to use digital PR, blogs, and online user communities to drive your brand.
WHAT YOU WILL LEARN
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Trends of the Digital Revolution
recognize how to intensify your connection with consumers
recognize the scope and potential of online PR -
recognize how to generate traffic for your organization's blog
recall uses of social communities in an online PR strategy
respond appropriately to a media crisis
IN THIS COURSE
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1.Managing Your Corporate Reputation Online39sUP NEXT
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2.Trends of the Digital Revolution3m 9s
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3.Intensifying Customer Connection2m 49s
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4.Reaching Out and Promoting through Online PR3m
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5.Generating Blog Traffic2m 26s
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6.Benefiting from Social Communities and Forums3m 9s
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7.Handling Media Crises3m 8s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
