Planning an Effective Mobile App Strategy
- 7 videos | 23m 27s
- Includes Assessment
- Earns a Badge
- PMI PDU
One key digital innovation associated with increased smartphone usage is the use of mobile apps. People like their mobile apps. It's estimated that mobile device users are using apps 90% of the time their devices are in use. Mobile lets you reach people where they are, and where they want to be, which represents a huge marketing opportunity. That's why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind. In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You'll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.
WHAT YOU WILL LEARN
recognize the importance of adopting a mobile app strategy in today’s business worldrecognize examples of the types of mobile apps typically created for customers, depending on your business and goalsidentify typical characteristics of mobile apps for employees of your business or enterprise
identify potential topics to include in an App Development Framework to standardize the development of employee apps within your organizationmatch the stages of mobile app development with the activities that take place in each stageidentify some of the decisions your organization will face related to your mobile app strategy
IN THIS COURSE
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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