Planning an Effective Mobile App Strategy

Everyone
  • 7 videos | 23m 27s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Likes 131 Likes 131
One key digital innovation associated with increased smartphone usage is the use of mobile apps. People like their mobile apps. It's estimated that mobile device users are using apps 90% of the time their devices are in use. Mobile lets you reach people where they are, and where they want to be, which represents a huge marketing opportunity. That's why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind. In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You'll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.

WHAT YOU WILL LEARN

  • recognize the importance of adopting a mobile app strategy in today’s business world
    recognize examples of the types of mobile apps typically created for customers, depending on your business and goals
    identify typical characteristics of mobile apps for employees of your business or enterprise
  • identify potential topics to include in an App Development Framework to standardize the development of employee apps within your organization
    match the stages of mobile app development with the activities that take place in each stage
    identify some of the decisions your organization will face related to your mobile app strategy

IN THIS COURSE

  • Playable
    1.  Planning an Effective Mobile App Strategy
    40s
  • Playable
    2.  The Case for Adopting a Mobile App Strategy Now
    3m 19s
  • Locked
    3.  Apps for Customers
    3m 54s
  • Locked
    4.  Apps for Your Employees
    3m 35s
  • Locked
    5.  App Development Framework
    3m 35s
  • Locked
    6.  The Stages of a Mobile App Development Process
    4m 38s
  • Locked
    7.  Key Decisions for a Mobile App Strategy
    3m 47s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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