Planning an Effective Mobile App Strategy

  • 7 Videos | 31m 16s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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One key digital innovation that is associated with increased smartphone usage is the use of mobile apps. It’s estimated that mobile device users are using apps 90% of the time their devices are in use, which represents a huge marketing opportunity. That’s why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind. In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You’ll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.

WHAT YOU WILL LEARN

  • recognize the importance of adopting a mobile app strategy in today’s business world
    recognize examples of the types of mobile apps typically created for customers, depending on your business and goals
    identify typical characteristics of mobile apps for employees of your business or enterprise
  • identify potential topics to include in an App Development Framework to standardize the development of employee apps within your organization
    match the stages of mobile app development with the activities that take place in each stage
    identify some of the decisions your organization will face related to your mobile app strategy

IN THIS COURSE

  • Playable
    1. 
    Planning an Effective Mobile App Strategy
    40s
    UP NEXT
  • Playable
    2. 
    The Case for Adopting a Mobile App Strategy Now
    3m 34s
  • Locked
    3. 
    Apps for Customers
    3m 36s
  • Locked
    4. 
    Apps for Your Employees
    3m 27s
  • Locked
    5. 
    App Development Framework
    3m 35s
  • Locked
    6. 
    The Stages of a Mobile App Development Process
    3m 38s
  • Locked
    7. 
    Key Decisions for a Mobile App Strategy
    3m 47s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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