Setting up Ad Campaigns

Google AdWords Web
  • 6 Videos | 33m 17s
  • Earns a Badge
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Google AdWords is Google's suite of online advertising tools that businesses use to prepare advertisement copy, run ad campaigns, and boost revenue. During this course, you will learn how to set up your AdWords account, activate it, and sign in. Familiarize yourself with the AdWords interface, and how to interpret analytics, keyword reports, search term data, and device usage from the Overview page. Learn how to set up a standard campaign that strategically places ads in Google searches, videos, and apps. Conclude by learning how to manage multiple campaigns.

WHAT YOU WILL LEARN

  • activate and sign in to Google AdWords
    understand the Google AdWords interface
    interpret the Google AdWords Overview analytics
  • understand the Google AdWords campaigns
    create a Google AdWords campaign
    manage Google AdWords campaigns

IN THIS COURSE

  • Playable
    1. 
    Activating & signing in to Google AdWords
    6m 9s
    UP NEXT
  • Playable
    2. 
    Understanding the Google AdWords interface
    4m 11s
  • Locked
    3. 
    Interpreting the Overview analytics
    5m 49s
  • Locked
    4. 
    Understanding campaigns
    6m 6s
  • Locked
    5. 
    Creating a campaign
    6m 42s
  • Locked
    6. 
    Managing campaigns
    4m 20s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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