The Marketing Perspective
Big Data
| Beginner
- 10 videos | 33m 30s
- Includes Assessment
Companies need to evolve from traditional practices and use big data to improve their organizations. Examine the marketing impacts of big data, including the mobile effect, purchasing habits, and the impact of datafied consumer behavior.
WHAT YOU WILL LEARN
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describe the value of repeat shoppers
describe how marking strategies need to change with technology
describe how the mobile effect has changed marketing
describe how technology has changed the way that product discovery and product research is done
describe how big data is used in marketing -
describe the new market research methods
describe different ways that companies can misuse the new technology
describe how big data has datafied consumer behavior
describe technique changes in split testing and cross-channel marketing
describe how using user profiling can assist in advertising
IN THIS COURSE
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1.Examining Purchasing Habits3m 31sUP NEXT
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2.Exploring Technology Trends4m 10s
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3.Examining the Mobile Effect3m 55s
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4.Exploring the Path to Purchase3m 7s
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5.Examining Big Data and Marketing2m 54s
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6.Exploring Market Research Methods4m
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7.Describing Pitfalls3m 2s
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8.Exploring Datafied Consumer Behavior2m 55s
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9.Examining New Techniques3m
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10.Using User Profiling2m 56s
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