The Marketing Perspective

Big Data
  • 10 Videos | 38m 30s
  • Includes Assessment
  • Earns a Badge
Likes 35 Likes 35
Companies need to evolve from traditional practices and use big data to improve their organizations. Examine the marketing impacts of big data, including the mobile effect, purchasing habits, and the impact of datafied consumer behavior.

WHAT YOU WILL LEARN

  • describe the value of repeat shoppers
    describe how marking strategies need to change with technology
    describe how the mobile effect has changed marketing
    describe how technology has changed the way that product discovery and product research is done
    describe how big data is used in marketing
  • describe the new market research methods
    describe different ways that companies can misuse the new technology
    describe how big data has datafied consumer behavior
    describe technique changes in split testing and cross-channel marketing
    describe how using user profiling can assist in advertising

IN THIS COURSE

  • Playable
    1. 
    Examining Purchasing Habits
    3m 31s
    UP NEXT
  • Playable
    2. 
    Exploring Technology Trends
    4m 10s
  • Locked
    3. 
    Examining the Mobile Effect
    3m 55s
  • Locked
    4. 
    Exploring the Path to Purchase
    3m 7s
  • Locked
    5. 
    Examining Big Data and Marketing
    2m 54s
  • Locked
    6. 
    Exploring Market Research Methods
    4m
  • Locked
    7. 
    Describing Pitfalls
    3m 2s
  • Locked
    8. 
    Exploring Datafied Consumer Behavior
    2m 55s
  • Locked
    9. 
    Examining New Techniques
    3m
  • Locked
    10. 
    Using User Profiling
    2m 56s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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