Understanding the Digital Customer

Everyone
  • 8 videos | 30m
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
In an ever-evolving digital landscape, understanding your digital customers is crucial to staying relevant and competitive. In this course, you'll learn about the key characteristics and behaviors of digital customers. You'll also learn about the basics of a digital customer journey, from awareness to loyalty, and the key aspects that influence customer decisions throughout this journey. You'll explore how digital interactions shape customer perceptions and satisfaction and how data and analytics, personalization, and various digital channels impact customer engagement and overall business outcomes. Finally, you'll discover strategies to maintain a human connection in a digital world, emphasizing empathy and understanding in digital customer interactions.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Recognize the key characteristics of digital customers
    Identify the basics of a digital customer journey
    Recognize the importance of meeting the demands of customers in a digital world
  • Recognize how effective digital interactions, data and analytics utilization, personalization, and strategic use of various digital channels can promote a better digital experience
    Specify the core principles of digital customer experience
    Recognize the strategies for maintaining a human connection in a digital world while meeting the digital customer's needs
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 1m 48s
    In an evolving digital landscape, understanding your digital customers is crucial to staying relevant and competitive. In this video, you'll be introduced to the key concepts that will be covered in this course. FREE ACCESS
  • 3m 58s
    In the age of digital transformation, identifying your digital customers is the first step to crafting effective engagement strategies. In this video, you'll learn about the key characteristics and demographics of digital customers and gain a foundational understanding of various segments within the digital customer base. You'll also learn why pinpointing these customers is crucial for targeted and successful engagement. FREE ACCESS
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    3.  Basics of a Digital Customer Journey
    3m 47s
    Digital transformation reshapes how customers interact with businesses. In this video, you'll learn about the basics of a digital customer journey, from initial awareness to achieving customer loyalty. You'll also learn about the key aspects that influence customer decisions throughout this journey and why mapping the journey is critical for effective engagement. FREE ACCESS
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    4.  Deep Digital Customer Understanding
    5m 16s
    Meeting the demands of customers in a digital world requires a deep understanding of their needs and expectations. In this video, you'll learn about various factors that influence customer behavior and the importance of aligning your strategies to meet these digital demands. FREE ACCESS
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    5.  Knowing What Your Digital Customers Experience
    4m 29s
    Customers' experiences in the digital world significantly shape their perceptions and satisfaction. In this video, you'll learn how digital interactions can shape customer perceptions, the role of data and analytics in promoting better digital experiences, and the impact of various digital channels on customer engagement. FREE ACCESS
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    6.  Core Principles of Digital Customer Experience
    3m 39s
    The core principles of digital customer experience are fundamental to achieving business success in the digital age. In this video, you'll learn about the core principles of digital customer experience and how digital experiences impact the overall business objectives and outcomes. You'll also learn about the importance of continuously re-evaluating and justifying digital initiatives and the impact of convenience on customer satisfaction and loyalty. FREE ACCESS
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    7.  Maintaining a Human Connection in the Digital World
    4m
    In a digital world, maintaining a human connection with your customers is more important than ever. In this video, you'll learn about the strategies for empathetic digital interactions, with a focus on meeting your digital customers' needs while preserving a personal touch. FREE ACCESS
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    8.  Course Summary
    3m 3s
    In this video, you'll review and reflect on what you've learned in the course Understanding the Digital Customer. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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