Understanding the Digital Customer
Everyone
- 8 videos | 30m
- Includes Assessment
- Earns a Badge
- CPE
In an ever-evolving digital landscape, understanding your digital customers is crucial to staying relevant and competitive. In this course, you'll learn about the key characteristics and behaviors of digital customers. You'll also learn about the basics of a digital customer journey, from awareness to loyalty, and the key aspects that influence customer decisions throughout this journey. You'll explore how digital interactions shape customer perceptions and satisfaction and how data and analytics, personalization, and various digital channels impact customer engagement and overall business outcomes. Finally, you'll discover strategies to maintain a human connection in a digital world, emphasizing empathy and understanding in digital customer interactions.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this courseRecognize the key characteristics of digital customersIdentify the basics of a digital customer journeyRecognize the importance of meeting the demands of customers in a digital world
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Recognize how effective digital interactions, data and analytics utilization, personalization, and strategic use of various digital channels can promote a better digital experienceSpecify the core principles of digital customer experienceRecognize the strategies for maintaining a human connection in a digital world while meeting the digital customer's needsSummarize the key concepts covered in this course
IN THIS COURSE
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1m 48sIn an evolving digital landscape, understanding your digital customers is crucial to staying relevant and competitive. In this video, you'll be introduced to the key concepts that will be covered in this course. FREE ACCESS
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3m 58sIn the age of digital transformation, identifying your digital customers is the first step to crafting effective engagement strategies. In this video, you'll learn about the key characteristics and demographics of digital customers and gain a foundational understanding of various segments within the digital customer base. You'll also learn why pinpointing these customers is crucial for targeted and successful engagement. FREE ACCESS
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3m 47sDigital transformation reshapes how customers interact with businesses. In this video, you'll learn about the basics of a digital customer journey, from initial awareness to achieving customer loyalty. You'll also learn about the key aspects that influence customer decisions throughout this journey and why mapping the journey is critical for effective engagement. FREE ACCESS
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5m 16sMeeting the demands of customers in a digital world requires a deep understanding of their needs and expectations. In this video, you'll learn about various factors that influence customer behavior and the importance of aligning your strategies to meet these digital demands. FREE ACCESS
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4m 29sCustomers' experiences in the digital world significantly shape their perceptions and satisfaction. In this video, you'll learn how digital interactions can shape customer perceptions, the role of data and analytics in promoting better digital experiences, and the impact of various digital channels on customer engagement. FREE ACCESS
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3m 39sThe core principles of digital customer experience are fundamental to achieving business success in the digital age. In this video, you'll learn about the core principles of digital customer experience and how digital experiences impact the overall business objectives and outcomes. You'll also learn about the importance of continuously re-evaluating and justifying digital initiatives and the impact of convenience on customer satisfaction and loyalty. FREE ACCESS
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4mIn a digital world, maintaining a human connection with your customers is more important than ever. In this video, you'll learn about the strategies for empathetic digital interactions, with a focus on meeting your digital customers' needs while preserving a personal touch. FREE ACCESS
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3m 3sIn this video, you'll review and reflect on what you've learned in the course Understanding the Digital Customer. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.