Using Audiences, Placements & Keywords
Google AdWords Web
| Intermediate
- 7 Videos | 36m 23s
- Earns a Badge
Google AdWords helps your advertisements reach target audiences through strategic media placement and optimal search term keywords. During this course, you will learn how to use AdWords to reach your intended audiences. You'll discover why Topic targeting makes your ads eligible to appear on any pages on the Display Network, where content is related to your selected topics. You can also learn how to use your geographic performance data to confirm that your ads appear where you want. Next you can compare how your ads are perform in different locations. Conclude by letting AdWords analyze and refine your location targets.
WHAT YOU WILL LEARN
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create a target audience in Google AdWords
view and analyze demographics in Google AdWords
use topics in Google AdWords
manage placements in Google AdWords -
understand the keyword interface in Google AdWords
manage keywords in Google AdWords
understand location data in Google AdWords
IN THIS COURSE
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1.Creating a target audience4m 28sUP NEXT
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2.Viewing & analyzing demographics5m 47s
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3.Using topics5m 2s
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4.Managing placements5m 26s
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5.Understanding the keyword interface4m 54s
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6.Managing keywords4m 59s
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7.Understanding location data5m 48s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
