Using Audiences, Placements & Keywords in Google AdWords Web
Google AdWords Web
| Intermediate
- 7 videos | 36m 23s
- Earns a Badge
Google AdWords helps your advertisements reach target audiences through strategic media placement and optimal search term keywords. During this course, you will learn how to use AdWords to reach your intended audiences. You'll discover why Topic targeting makes your ads eligible to appear on any pages on the Display Network, where content is related to your selected topics. You can also learn how to use your geographic performance data to confirm that your ads appear where you want. Next you can compare how your ads are perform in different locations. Conclude by letting AdWords analyze and refine your location targets.
WHAT YOU WILL LEARN
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Create a target audience in google adwords
View and analyze demographics in google adwords
Use topics in google adwords
Manage placements in google adwords -
Understand the keyword interface in google adwords
Manage keywords in google adwords
Understand location data in google adwords
IN THIS COURSE
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4m 28sYou can show your ads to specific audiences according to their interests, whether they're gamers, pet lovers, or are interested in purchasing a car or home. Simply follow these step-by-step instructions to add audiences like these (and more) to your ad groups in Google AdWords. FREE ACCESS
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5m 47sWith demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. See how to analyze and use demographics to better target your ad campaigns in AdWords. FREE ACCESS
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3. Using topics in Google AdWords Web5m 2sTopic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. To display your ads on those pages, simply select one or more topics that you find relevant to your ads. See how to create and manage topics with AdWords. FREE ACCESS
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4. Managing placements in Google AdWords Web5m 26sPlacements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. See how to create and manage placements with AdWords. FREE ACCESS
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5. Understanding the keyword interface in Google AdWords Web4m 54sOnce you've created a campaign and added keywords, you'll need to know how to find and view their performance. See how to locate you keywords list for the corresponding campaign you want to analyze in AdWords. FREE ACCESS
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6. Managing keywords in Google AdWords Web4m 59sDepending on your campaign goals will determine the type of keywords you will need to reach your target market. See how to create, and analyze your keywords performance to adapt your ad strategy in AdWords. FREE ACCESS
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7. Understanding location data in Google AdWords Web5m 48sYou can use your geographic performance data to confirm that your ads are appearing in certain locations, as well as compare how your ads are performing in different locations. See how to analyze and refine your location targeting with AdWords. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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