Using Audiences, Placements & Keywords

Google AdWords Web    |    Intermediate
  • 7 Videos | 36m 23s
  • Earns a Badge
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Google AdWords helps your advertisements reach target audiences through strategic media placement and optimal search term keywords. During this course, you will learn how to use AdWords to reach your intended audiences. You'll discover why Topic targeting makes your ads eligible to appear on any pages on the Display Network, where content is related to your selected topics. You can also learn how to use your geographic performance data to confirm that your ads appear where you want. Next you can compare how your ads are perform in different locations. Conclude by letting AdWords analyze and refine your location targets.

WHAT YOU WILL LEARN

  • create a target audience in Google AdWords
    view and analyze demographics in Google AdWords
    use topics in Google AdWords
    manage placements in Google AdWords
  • understand the keyword interface in Google AdWords
    manage keywords in Google AdWords
    understand location data in Google AdWords

IN THIS COURSE

  • Playable
    1. 
    Creating a target audience
    4m 28s
    UP NEXT
  • Playable
    2. 
    Viewing & analyzing demographics
    5m 47s
  • Locked
    3. 
    Using topics
    5m 2s
  • Locked
    4. 
    Managing placements
    5m 26s
  • Locked
    5. 
    Understanding the keyword interface
    4m 54s
  • Locked
    6. 
    Managing keywords
    4m 59s
  • Locked
    7. 
    Understanding location data
    5m 48s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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