Using Audiences, Placements & Keywords in Google AdWords Web

Google AdWords Web    |    Intermediate
  • 7 videos | 36m 23s
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Google AdWords helps your advertisements reach target audiences through strategic media placement and optimal search term keywords. During this course, you will learn how to use AdWords to reach your intended audiences. You'll discover why Topic targeting makes your ads eligible to appear on any pages on the Display Network, where content is related to your selected topics. You can also learn how to use your geographic performance data to confirm that your ads appear where you want. Next you can compare how your ads are perform in different locations. Conclude by letting AdWords analyze and refine your location targets.

WHAT YOU WILL LEARN

  • create a target audience in Google AdWords
    view and analyze demographics in Google AdWords
    use topics in Google AdWords
    manage placements in Google AdWords
  • understand the keyword interface in Google AdWords
    manage keywords in Google AdWords
    understand location data in Google AdWords

IN THIS COURSE

  • Playable
    1.  Creating a target audience in Google AdWords Web
    4m 28s
    You can show your ads to specific audiences according to their interests, whether they're gamers, pet lovers, or are interested in purchasing a car or home. Simply follow these step-by-step instructions to add… FREE ACCESS
  • Playable
    2.  Viewing & analyzing demographics in Google AdWords Web
    5m 47s
    With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. See how to analyze and use… FREE ACCESS
  • Locked
    3.  Using topics in Google AdWords Web
    5m 2s
    Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. To display your ads on those pages, simply select one or more topics that you… FREE ACCESS
  • Locked
    4.  Managing placements in Google AdWords Web
    5m 26s
    Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. See how to create… FREE ACCESS
  • Locked
    5.  Understanding the keyword interface in Google AdWords Web
    4m 54s
    Once you've created a campaign and added keywords, you'll need to know how to find and view their performance. See how to locate you keywords list for the corresponding campaign you want to analyze in AdWords. FREE ACCESS
  • Locked
    6.  Managing keywords in Google AdWords Web
    4m 59s
    Depending on your campaign goals will determine the type of keywords you will need to reach your target market. See how to create, and analyze your keywords performance to adapt your ad strategy in AdWords. FREE ACCESS
  • Locked
    7.  Understanding location data in Google AdWords Web
    5m 48s
    You can use your geographic performance data to confirm that your ads are appearing in certain locations, as well as compare how your ads are performing in different locations. See how to analyze and refine your location… FREE ACCESS

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